Privacy Policy


This Privacy Policy describes our policies and procedures regarding the collection, use, and disclosure of your information when you use our Service. It also informs you about your privacy rights and how the law protects you, in compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.


By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.




1. Why This Privacy Statement?


LFC NV attaches great importance to the protection of your privacy and personal data. We use your personal data exclusively in accordance with the GDPR and other relevant legal provisions.


This Privacy Statement informs you of how we process your data and your rights regarding it. By using our platform, website, or application, you explicitly grant consent for processing your data in accordance with this Privacy Statement.


This Privacy Statement may be subject to updates. It is your responsibility to review it regularly. Any significant changes will be clearly communicated on the LFC NV platform.




2. Who Processes the Personal Data?


The website

www.labformula.eu

is managed by:


LFC NV


Duffelsesteenweg 146


2550 Kontich


Belgium


VAT Number: BE0898319473

Email:

[email protected]

Phone:

032895238




3. What Personal Data Do We Process?


LFC NV processes only data that is relevant and necessary for the purposes for which it was collected. The following categories of personal data may be processed:


Identification dataPhysical dataConsumption habits




4. Why Do We Process Your Personal Data?


LFC NV collects personal data to provide a safe, optimal, and personalized user experience. The collection of data increases as you use our platform, website, or application more extensively.


Processing is essential for the functioning of our platform and services and is done for the following purposes:


Providing access to your user profile.Providing and improving general and personalized services, including billing, newsletters, and offers that are useful to you.Improving services through user feedback and analytics.Detecting and protecting against fraud, errors, and criminal activity.Marketing purposes.


When visiting our platform, website, or application, certain data may be collected for statistical purposes, including:


IP addressPresumed locationTime and date of visitPages visited


By using our platform, you agree to this data collection for statistical purposes.


LFC NV processes personal data strictly for internal use and does not sell or share it with third parties unless legally required. All legal and technical measures are in place to prevent unauthorized access.


We also collect statistical data to measure the effectiveness of advertisements.


Tracking and Marketing Data


We use Facebook’s Conversions API and Facebook Pixel for tracking user behavior and marketing effectiveness. Data shared includes:


Name, location, email address, and phone numberBrowsing behavior on our website


This data is transmitted directly to Facebook’s servers and cannot be blocked by browser-based ad blockers.


Additionally, we use

Wistia

to track video engagement and

Calendly

to schedule meetings. These tools collect user interaction data to enhance the user experience and optimize our services.


Retention Period:

7 years

Reason:

To measure ad effectiveness and improve marketing strategies.




5. Use of Cookies


We use cookies to enhance the user experience and remember technical choices. Non-functional cookies help optimize visits and collect analytical data.




6. Your Rights Under GDPR


6.1 Lawful and Secure Processing


LFC NV processes your data lawfully and securely:


Data is only processed for the specified purposes.Data is processed only as necessary and is not excessive.Data is retained only for as long as necessary.


Appropriate security measures are in place to prevent unauthorized access. In the event of a breach, we will take immediate measures to minimize the damage.


6.2 Right to Access, Rectify, or Delete Data


You have the right to:


Confirm whether your personal data is being processed.Access and review your collected personal data.Request corrections to inaccurate or incomplete data.Request deletion of your data if:The data is no longer needed for its original purpose.Processing was based on consent, and you withdraw consent.Processing is unlawful.Data must be erased under legal obligations.


Requests can be made by registered mail or email to

[email protected]

and will be processed within one month.


6.3 Right to Restrict or Object to Processing


You may request restricted processing if:


The accuracy of the data is contested.Processing is unlawful, and you prefer restriction over deletion.LFC NV no longer needs the data, but you require it for legal claims.LFC NV is evaluating whether to erase the data.


You may also object to processing at any time. LFC NV will cease processing unless it can demonstrate overriding legitimate grounds.


Requests should be sent by registered mail or email to

[email protected]

and will be processed within one month.


6.4 Right to Data Portability


You can request a structured, machine-readable copy of your personal data to transfer to another controller. Requests should be sent by registered mail or email to

[email protected]

and will be processed within one month.


6.5 Right to Withdraw Consent & File a Complaint


You may withdraw consent at any time without affecting prior processing. You may also file a complaint with the Belgian Commission for the Protection of Privacy.


Requests should be sent by registered mail or email to

[email protected]

and will be processed within one month.




7. Security Measures


LFC NV implements industry-standard security measures. However, no online transmission is 100% secure.




8. Changes to This Privacy Policy


We may update our Privacy Policy periodically. Changes will be posted on this page with an updated "Last Updated" date.




9. Contact Information


If you have any questions about this Privacy Policy, please contact us:


Email:

[email protected]

Phone:

032895238

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